ECOS
This is a rebrand and sustainably driven concept packaging design for ECOS, a laundry products company. The proposed product line consists of ultra concentrated detergent, fabric softener, oxo powder, wash bags, a stain remover pen, and a stain remover refill. The goal is to concept and design something truly proprietary, focusing on packaging and branding systems in consumer packaging that presents a cohesive application of this brand identity to three or more packaging products.
Details
- Brand Identity
- Package Design
- Print Design
The overarching idea is to reduce and replace wasteful single-use plastic—that perpetually occurs when consumers purchase laundry products—with material that pairs well with sustainable refill systems. Through strategic planning and meaningful research, inspiration is taken from medical technology (eg. inhalers) to apply a ‘dose-cap’ dispenser to a permanent-plastic housing used on ultra concentrated detergent, fabric softener, and oxo powder aluminum containers. Refillable drawing markers serve as the benchmark utilized for an aluminum stain remover pen, and stain remover refill container. Additionally, micro-plastic pollution from laundry cycles that make its way into our oceans everyday was taken into consideration, so special microfiber wash bags were sought to be included.
Reinvention of the way consumers use laundry products resolves many plastic pollution challenges that currently exist. The sustainability of this unique refill system developed into a strong and highly conceptual, yet believable, new brand identity and product line. By reducing our carbon footprint, consumers can champion climate positive cleaning through the impact each product.
