Baseball Digest
This is an editorial redesign for Baseball Digest magazine, America’s oldest baseball magazine still in production. The magazine prototype aims to be comprehensive of baseball traditions, competitions, and community aspects of the sport which are often omitted by the remaining current publications. Finish size: 8.5″x11″; Cover: Sand-matte Lamination + Raised Spot UV; Pages: #60 Uline Newsprint.
A monogram logo and logotype as well as posters and merchandise were designed for the magazine’s new identity.
Details
Brand Identity
Editorial Redesign
Print Design
Merchandise Design
Reformatted to a larger size than the original to symbolize Baseball Digests’ global goal to resonate with broader audiences while staying true to fans.
The magazines front matter chooses to use an opening sequence of MLB’s in season highlights.
Strategic layouts are utilized differently based on the type of feature content. The editorial framework features a balance of type and image for some articles, type driven layouts for others, and standalone layouts for photoessays.
