The overarching idea is to reduce and replace wasteful single-use plastic—that perpetually occurs when consumers purchase laundry products—with material that pairs well with sustainable refill systems. Through strategic planning and meaningful research, inspiration is taken from medical technology (eg. inhalers) to apply a ‘dose-cap’ dispenser to a permanent-plastic housing used on ultra concentrated detergent, fabric softener, and oxo powder aluminum containers. Refillable drawing markers serve as the benchmark utilized for an aluminum stain remover pen, and stain remover refill container. Additionally, micro-plastic pollution from laundry cycles that make its way into our oceans everyday was taken into consideration, so special microfiber wash bags were sought to be included.

Reinvention of the way consumers use laundry products resolves many plastic pollution challenges that currently exist. The sustainability of this unique refill system developed into a strong and highly conceptual, yet believable, new brand identity and product line. By reducing our carbon footprint, consumers can champion climate positive cleaning through the impact each product.